Why Haglöfs Is Making Its China Comeback With a Global Flagship Store
The Swedish outdoor brand is using a three-storey Shanghai store to turn heritage, performance and sustainability into a local retail proposition.

品牌档案
从瑞典户外品牌的专业传统与中国市场布局出发,记录 Haglöfs 通过全球旗舰店建立品牌体验的尝试,观察户外价值如何走进本地城市生活。
The Swedish outdoor brand is using a three-storey Shanghai store to turn heritage, performance and sustainability into a local retail proposition.
从斯德哥尔摩到中国,全球叙事新原点。
最近,淮海中路商圈的梧桐树荫下竖起了一座「假山」,这是 Haglöfs 首个全球旗舰店的围挡。同时,品牌也悄然 […]