Why Haglöfs Is Making Its China Comeback With a Global Flagship Store
The Swedish outdoor brand is using a three-storey Shanghai store to turn heritage, performance and sustainability into a local retail proposition.
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The Swedish outdoor brand is using a three-storey Shanghai store to turn heritage, performance and sustainability into a local retail proposition.
In Shanghai, the fragrance brand’s first street-front store in mainland China offers a lesson in how to build locally without losing a global identity.