A brand media with a distinct point of view.
Brandstar is a media brand focused on brand strategy, branding and lifestyle. With a sharp, independent point of view, we interpret how brands build — through in-depth reporting, marketing-case analysis, founder interviews and trend insight, across our website, social media, podcasts and MOOK.
With a global perspective, we seek out the brands shaping a better life and help them tell their story — contributing to the growth of brand innovation in China.
View our work →Selected work
Strategic, in-depth storytelling that sets the tone for a brand.
Decoding a major 2025 strategic shift and the brand core behind it.
From "Just Do It" to "Why Do It" — 40 years of evolution, and the strategy beneath it.
Inside the fifth year of Summer Sweat Games and a "play, not compete" philosophy.
Reading a brand show as a cultural statement on the "Gentlewoman" idea.
A first-person conversation on long-termism and Eastern aesthetics.
How the fragrance house gives Eastern aesthetics a new, contemporary expression.
How a heritage maison reframes craft as modern luxury.
Why the fragrance house is betting on neighbourhood retail.
We also produce founder interviews, explainer videos and visual notes across formats.
We work across
Brands building in every category.
Sport & outdoor
- Nike
- lululemon
- HELLY HANSEN
- Vibram
- Kolon Sport
Fashion & lifestyle
- LOEWE
- Songmont
- Edition
- Acne Studios
- Saint Bella
Beauty & personal care
- Estée Lauder
- L'Oréal
- L'Occitane
- Aesop
- Le Labo
Food & beverage
- Heytea
- Luckin Coffee
- Starbucks
- Blue Bottle Coffee
- Lay's
Technology
- OPPO
- VITURE
- TORRAS
- Baseus
Retail, travel & culture
- Tmall
- Cathay Pacific
- PFA Asia Pet Show
What we do
Two ways to work with us.
Media services
An annual partnership — longer-lasting, more effective.
We turn a brand’s key moments into analysis the industry reads and remembers: strategy interpretation, marketing-case analysis, founder interviews, and short-form video.
Branded-content planning
A bespoke programme — built around your goals.
When a moment needs more than coverage, we plan and produce it with you: content, events and publications, brand consulting and executive workshops.
How we think
A brand, presented the way it deserves.
Media that sets the tone
We present a brand as a brand — with the care of a media title, not the noise of an ad.
A strategic narrator
We tell a brand's strategy and the work behind it — completely, objectively and clearly.
A content partner
We get inside the work and build brands together — not just observe from the outside.
Who reads us
Read by the people who decide.
Branding and lifestyle media, read by senior brand leaders and the wider brand ecosystem — across new consumer, mature and global brands, agencies, retail spaces, platforms and investors.
Contact
Let's create a story worth telling.
For partnerships and collaboration, reach out and tell us what you're working on.